Services & Resources

Advertising Campaign

The FCEDA promotes Fairfax County through an extensive national advertising campaign that includes sponsorship on National Public Radio and print advertising. Our print advertisements promote the county's excellent school system, educated workforce quality of life and tech-savy business community. Fairfax County has conducted advertising campaigns for more than 25 years. A brief history of how the county has been promoted is here.

Advertisements

Our advertising campaign, "The Power of Ideas," received the 2008 Excellence in Economic Development Award from the International Economic Development Council (IEDC), the largest professional association of economic development practitioners in the world.

The "The Power of Ideas," campaign highlights Fairfax County's innovative companies and the educated, highly skilled people who work in them. The series consists of three print ads and has appeared in national magazines and regional newspapers. The Richmond, Virginia, marketing communications firm of Siddall created the ads. (Click on the thumbnail picture to enlarge.)

Read the Press Release here.

In these retention advertisements we focus on Fairfax County's quality of life with the tag line: Your Life. Balanced. (click on the thumbnail picture to enlarge)

In these advertisements, Fairfax County as a wired technology location was played up with the tag line: You Belong in E-country. (click on the thumbnail picture to enlarge)

As part of its advertising campaign, the FCEDA has produced a series of White Papers on business topics.

2007 Advertising Schedule

Radio sponorships and print and Internet advertisements for the Fairfax County EDA will appear in the following outlets during 2007:

Magazines

Newspapers

Radio

Internet